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Find out what the reader wants: keyword research

 

Once you've got the search intent, it's time for keyword research. You can use tools such as the following to help you: 


 

  • Google Keyword Planner (You'll need a Google Ads account, but you don't need to spend any money to use the keyword planner.)
  • Keyword Tool (requires a subscription to view search volumes, but you can view keyword variations.)
  • SEMrush (Paid tool, but you can request a 2-week trial.)
  • best essay writing service (Currently after login you can get a good amount of information for free, not only related to keyword research - during the quarantine - later it will probably be a freemium tool again, which means you can get a limited number of results for free, but also the subscription is only 2 capuccino's worth.)


Get to the point 


SEO copywriting is online content. So unlike offline copywriting (books, magazines), it requires a different structure. People read differently online. They are increasingly impatient in front of their laptops or mobiles, scrolling fast and reading fast. We don't need the blur. The ultimate goal: to create a text that contains all the information someone was looking for when they typed in that keyword. They should get what they came there for. Most of the time there are no second chances, focus on the first option instead. Get all the information you need about the search.


While creating relevant content is largely about matching search intent, it's not the only SEO consideration. It is also important to signal to the algorithms with a main keyword at the beginning of your content, what you find there will contain all the information that makes it relevant to the query you received. 


It's okay to give more information than the visualcv would warrant, but be able to distinguish the added text, don't have to search for it because they won't scroll for it, they'll just quit if they couldn't gauge at first glance whether the site contained the information they were looking for. And the aim is not to leave the visitor dissatisfied. For you, it's a waste of your time and effort, and for the user, it's a waste of time and branding, as this unpleasant development can easily become embedded in the subconscious. If you've invested so much time and effort in writing the copy, it's worth paying attention to the details to achieve your goal.



Forget keyword stuffing

 

Just to be clear: putting your keyword in the url at the beginning of the text, and here and there in the content to increase keyword density, is not keyword stuffing. Keyword stacking was a proven SEO strategy 5-10 years ago, and SEO professionals who chose this method to get to the top of the organic listings were able to achieve great results. But users... How enjoyable is it to read an article where every 5-10 words is a keyword? It's 2020, this is no longer SEO copywriting! And Google has become very clever. It knows that this type of text does not serve the interests of users on the first page. It's simple manipulation. It even knows what a synonym is. Yes, in Hungarian too! 


It makes for a terrible user experience, and if you get caught, you can get fined (usually by the users), so it's not really worth it to write this type of text. I guess no one wants to get their moustache tangled up with an algorithm or, in the case of manual testing, a specialist SEO expert. Although the chances of running into a manual test in Hungary are small, you never know when things might change. After all, it is Google.


It's more important to do a proper crawl of the topic, covering the whole topic, leaving out the less relevant, roundabout text, as this will only reduce the relevance of the content within the topic. essay writing services knows what words and phrases are associated with a given topic, and even how often they appear in a relevant text.

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